PowerTRIP is a project based on WGSN’s The Vision 2020 – Empower Up. 2020 has always been named as an era of ‘The Future’ and a time to shape society for future generations to come. This Macro Trend, Empower Up, focuses on a new sense of vitality and change that will evolve, powered globally by youth and by groups that did not previously have voices. These newly empowered, often optimistic, and aspirational individuals will demand transparency, ethics, and social conscience from both countries and corporations. There will be a focus on the design, on doing rather than just producing, and design thinking will take on a new sense of purpose.

 

Thus, this Product Styling project emphasizes on garments specifically chosen and laid out in a way to echo the rhythm of something loud and in power.